“Just a quick note to thank-you all at POW, it is so refreshing to deal with a truly pro-active company. Despite the fact that you only had 24 hrs to fulfil our clients requirements, you came through for us with a cheery no problem attitude … and as a result we have a very happy client! Darren your driver was both courteous and accommodating and was a real credit to your company. Many thanks again for a job well done! We’ll be back!!”
Tim Ford, Creative Producer, Ice Live Ltd

“I write further to the service you recently provided for me and wish to express my appreciation.

I used your company for the first time last month for our ‘One Day Spectacular’ and was extremely impressed with the results.

Thank you for the efficient and professional service you provided and can I confirm that I will not hesitate to recommend you to our other stores in our group in the future.”
Melanie Smith, House Of Fraser

“We’d like to say a huge thank you to you and your team for all your great work.

Your company has always been very professional, great to deal with and always come up with the goods. No matter what the deadline, you always deliver and likewise always let us know if you can’t and often make alternative recommendations.

You have helped us deliver some fantastic campaigns over the last few years and we hope the relationship continues to grow from strength to strength.”
Michelle Gibb, Head of Press, Ann Summers & Knickerbox

“the client was very happy with their Advan and would like to look at doing something similar for 3 days. Thanks for representing Posterscope professionally and looking after our client.”
Samantha Tosun, Account Manager, Posterscope

“I just wanted to thank you for the brilliant job you did on our campaign. The billboards looked fantastic and certainly got a lot of attention in all of the cities we targeted. Eddie, our driver, was a real star. He was always very accommodating. I will certainly use POW the next time we have a campaign to promote and would recommend you to anyone thinking of running a mobile billboard campaign.”
Toni Vernelli, Senior Campaigner, Viva!

“I received very positive feedback from my clients and you have been a pleasure to deal with over the last 2 years. You have always offered a friendly and efficient service and have been very accommodating to our requests.”
Zoe Boalch, JWT the agency

“I’d like to thank you all for providing such a great service. Your staff at all levels from the head office through to your drivers are always courteous and professional when we undertake your services to promote our dealerships.

I realise that you will probably use this letter when promoting your own services to other dealerships and would like to encourage my counterparts to use your services.

The attention your Mobile Billboards command is second to none. We have found our brand and message have been elevated in the areas you drove around and as a result have seen an increase in sales.

I hope you have as much success in your own campaign as we have had!!”
David Disneur, Marketing Manager, Renault

Case Study for Redrow Homes

Redrow Homes is a Nationwide New Homes Developer and one of their agents booked our services for the very first time in August 2005. Six Months on and they have become one of our best repeat booking clients due to the phenomenal success they have experienced through using our Mobile Billboards.

The campaign that sticks out the most was for a development based next to the main pier in Weston Super Mare. We were hired to drive around the main town centre and busy traffic spots for a period of 3 consecutive weeks. Our brief was to get in front of as many people as possible in both the immediate and surrounding areas to promote their luxury seaside apartments. The message carried by our Advan was an invitation for people to visit the new show apartments being launched. Armed with flyers, our drivers spent the next 3 weeks promoting the launch date.

Weston Super Mare is a very small seaside resort and everyone knew about these apartments through the power of advertising.

The agency only booked two mediums to advertise the opening of the apartments – ours was one and the other was the local newspaper.

The local newspaper comprised of 3 editions published by the same publishing group.

On the very first day of the grand opening, 46 of the 84 apartments were sold. A resounding success by anyone's’ standards.

But, there was a twist… when the agency contacted the newspapers for their voucher copies, they found the adverts were never published – not one of them – due to an administration error.

Our one single Advan did all the good work over a 3 week period. No wonder Redrow are one of our best repeat booking clients.

Case Study for NHS
‘Don’t Buy Cigarettes From Illegal Street Traders’ Campaign

The NHS in conjunction with the London Borough of Camden used our services to target the public in general in the busy shopping areas of the borough about the dangers of buying cigarettes from illegal street traders. (This was not an anti-smoking campaign).

We started early everyday and were accompanied by trading standards officers who were patrolling the streets. Our aim was to educate unsuspecting shoppers about the dangers of buying cigarettes in this manner.

The campaign length was 6 weeks. We were out Thursday to Sunday each week - these were by far the busiest shopping days.

The campaign overall had three effects;

The first was the support from the general public at large which spurred on the cause and motivated the officials,

The second was the feedback we were getting from the very people who were buying from the illegal traders. They never knew the dangers associated with buying their cigarettes in the way they had become accustomed to. They felt that the campaign had made them stop and think about the harmful chemicals that were being used and the effects on their health,

The third effect was the result the campaign had with the illegal traders. Traders disappeared from the normal spots they used to operate in when we first started and many had felt threatened by such a high profile campaign.

The results were very positive and exceeded everyones’ expectations.

Case Study for Waitrose Recruitment Campaign

Waitrose use our services in two ways. The first is to promote their newly opened/refurbished stores, and the second is to recruit staff prior to the opening of a new store.

We carried out one of many recruitment campaigns during the course of 2005 and they all followed a similar format.

The Staffordshire campaign was to recruit staff mainly from competitors stores. On the first day of the 6 day campaign our driver was accompanied by a human resources assistant. Her job was to show our driver the busiest routes and where the best stopping places were. She also gave him some application forms and briefed him on the new store and what potential staff would expect to be renumerated.

Armed with this information and the application forms our driver followed the route instructions. He marked each application form with a POW sign so the Human Resources department could identify where they came from.

Two weeks after the campaign, we were notified that 57 application forms were received with the POW sign on them and a total of 34 additional phone calls were received requesting further information. (we were also asked to move off the car parks of 9 of their competitors).

If you regularly book recruitment space in local newspapers, you will know the costs associated with them. For a fraction of the cost, Waitrose not only got a great response but they managed to get application forms completed as a first port of call.

Case Study for Trinity Press Local Title Re-branding Campaign

Trinity Press is one of the countries leading newspaper publishers in the UK. We were contacted by one of their regional offices to promote their main paid for title which had recently been re-branded.

We were asked to drive and stop around the catchment area the newspaper covered over a 2 week period. The publisher aimed the campaign at their readers and we were given instructions to stop outside supermarkets / shopping centres and give away a set number of free copies for promotional purposes.

This was all in a days work and over the first week the re-branded papers were well received.

During the course of the first week, one of the field sales executives was presenting to a new client and as she was telling them about the newly re-branded paper and the activities the publisher were undertaking to promote the title, along came our Advan with the papers’ advert on it for all to see. The client noticed it and made the decision to advertise.

The sales rep rushed back to the office and told her sales manager the story of what just happened. The sales manager was instantly inspired and instructed the whole of his sales team to ‘blitz’ certain areas and at the same time instructed us to drive the Advan up and down the very same areas.

The publisher initially intended to promote the title to their readers but ended up selling a record number of column centimetres as a result too.

This was obviously a concert effort but we like to think advertisers were impressed and excited by the fact the newspaper was making a massive effort to promote itself and felt that readership would go up as a result – which it did.

Case Study for BMI, the low cost airline

BMI launched a new flight path between London & Leeds. They wanted to publicise this new route and their target market were business people working in the said towns' city districts.

We had three weeks before the launch to gain as much publicity as possible for our clients. We started off in Leeds and drove round/parked outside the cities train stations early in the mornings to catch the commuters and early morning rush. We then drove around the city district throughout the day seeking out the busy areas. At the end of the day we replicated the morning and caught people on their way home and the evening rush hours.

The same thing was done from Monday to Friday in the first week. This tactic was also repeated in London on the third week.

In between, we spent the second week driving between the two cities in order to catch the motor way commuters. We also stopped off at all the London/Leeds airports.

The campaign was a resounding success. BMI were already getting feedback on their web site and telephone enquires about the new route just through using our medium. They also booked other mediums but they did not kick in until we had completed the initial campaign.

Needless to say, we are now being booked for routes in the East Midlands.

Case Study for Metropolitan Police, Hammersmith in London

The local Police in Hammersmith in conjunction with the local council wanted to remind people not to leave their coats and other valuables on show in their vehicles. The message was simple - Leave nothing on display or you'll risk getting you car broken into - and they wanted this message to be driven around the crime hot spots in their borough.

We devised a route in conjunction with the council and the police to encompass these hot spots and the campaign length was 4 weeks.

Our main targets were shoppers so we mainly drove around entrances to car parks and shopping centres. Our driver was armed with a flyer which he put under windscreens and a sticker which he stuck onto any vehicle displaying a valuable item.

In the mornings we targeted train station & car parks and on alternative days we staggered the times we started so on some days we would start early and finish early and on others we would start later and finish later.

The police also used the vehicle as a backdrop for a photo shoot which appeared in all the local.

Our efforts and route planning was very successful. Crimes reported of the nature mentioned above dramatically fell by 19% in the 2nd week and 27% by the 4th week. It has since increased again but not back t the levels it was at pre-advertising.

Case Study for Alfred McAlpine, Motorway and Road Maintenance Contractors

Our client was due to exhibit at the NEC in Birmingham in a trade show. Their competitors were also going to be exhibiting at the same show. To ensure their brand stood out they asked us to circle the NEC and hotels in the area for the duration of the show.

The medium was not being used for the purpose of selling a product or service. It was purely a branding exercise. They were at a trade show and all the major companies in the UK who could be potential clients were going to be there. They wanted to promote their name and brand to those very people. Under normal circumstances this would be very difficult and expensive.

We could not quantify the success of this campaign easily. The advertisement did not include a phone number or wasn't asking the reader to do/buy anything. The only thing we knew and could guarantee was that it was probably seen by over 90% of the visitors to the show - some of whom would not have known of the Alfred McAlpine brand.

The other outcome was that we were requested to send some photographs of the mobile outside the NEC with hoards of people walking past it to the exhibition organisers. They were going to include it in their new publicity material for next years show!

Case Study for Smart Car launch

The clients' objective was to publicise the pre-launch of the new 4x4 Smart Car and brand their showroom name. We suggested we use two drivers - one driving our mobile billboard and another the new Smart Car - the idea being the mobile drives in front and the Smart car stays directly behind it all the time. The poster had an arrow pointing to the Smart car and the message read 'introducing the new Smart 4x4'.

The hardest task was for the Smart car driver to stay behind the mobile that was essential for the message to work but they managed it.  This made the campaign 3 dimensional and a lot more interesting. We booked spaces outside busy shopping centres and town centres and our drivers dressed in branded uniforms. They invited passers by to have a closer look at the Smart Car.

They also handed out competition flyers and the top prize was the actual car.  To enter all they had to do was fill in their name and contact details. The completed forms were then handed back to the show room sales manager to follow up.

The campaign lasted 14 days including weekends and the sales team worked hard to convert the leads into sales - and it worked. By the end of the first week of the campaign they SOLD 5 cars and by the second week they achieved another 6. By the third week the grand total was 15! They also SOLD 2 other cars from the range as a direct result of our advertising. Over the next 5 weeks they SOLD another 13 4x4's over and above the average they normally sell which they accredited to our efforts. 10 of those 13 were to one business client who bought them for his staff at a well known estate agency.

We have now been booked 8 times by the same client for their other brands and showrooms because of the above results.

Case Study for PriceWaterhouseCooper (PWC) Recruitment Campaign

PWC have been using us for the last 2 years and have run a vast number of recruitment campaigns. There is a skills shortage in their industry but they have worked out a way to over come this.

In one of the campaigns, PWC wanted to attract skilled and experienced people from their competitors to look at the career opportunities on offer in their company. The message was simple and all the reader had to do was take down a memorable web site address to look at in their own time.

The campaign was very successful. PWC used a unique web address and was able to tell how many visitors they had just from our vehicle. Over a 2 week campaign the number totaled 241 and actual enquiries for more information/an application form totaled 49.

How was this achieved? PWC knew where their competitors' offices were. We simply parked our vehicles in full view of these offices in the morning whilst people were going into work, at lunchtime and at home time. Human nature and inquisitive minds did the rest!

Every company knows how expensive recruitment advertising is, especially when you're in a niche market. The cost of their campaign with us was a fraction of what they would normally spend to gain half the responses. We have stored the posters for future use, which means it will be even cheaper for PWC next time round.